Field notes.
On PrestaShop, WooCommerce, on-site search, and the case for owning your stack again.
- ·12 min read
PrestaShop SEO: a 60-minute audit and 30-day plan
Audit crawl, indexation, canonicals, catalogue templates, facets, structured data and Core Web Vitals before choosing a 30-day PrestaShop SEO plan.
- ·7 min read
PrestaShop combination reference search: why the default combination opens
In PrestaShop, searching a combination reference opens the base product's default combination, not the one you searched. Why native keyword indexing does this — with a reproducible test.
- ·9 min read
PrestaShop discount rules: CartRule vs SpecificPrice
Choose the right native PrestaShop promotion mechanism, map overlaps and preview the blast radius before a discount reaches production.
- ·9 min read
PrestaShop abandoned-cart email timing: a 3-message test plan
Build a cautious three-message PrestaShop cart-recovery test with eligibility, stop rules, margin-capped coupons, signed restore links and measured attribution.
- ·7 min read
AI commerce readiness: what shopping agents actually need from your catalogue
ChatGPT, Gemini, and shopping agents are starting to recommend products. Here's what your catalogue needs to be discoverable by them — and what doesn't matter as much as the AI vendors claim.
- ·6 min read
WooCommerce 2026 release survival guide: what each minor breaks (and how to know first)
WooCommerce ships a minor release roughly every 8 weeks. Most of them break something. Here's the practical playbook for keeping your shop ahead of the breakage curve.
- ·7 min read
WooCommerce vs PrestaShop in 2026: an honest comparison for EU merchants
PrestaShop is the older, more focused platform. WooCommerce has the bigger plugin ecosystem. Here's the practical comparison for EU merchants choosing between them in 2026.
- ·8 min read
GDPR DPA checklist: what to demand from every e-commerce module vendor
A practical checklist for evaluating Data Processing Agreements when picking PrestaShop or WooCommerce modules. What the regulator actually wants, what the vendor should give you, and where to walk away.
- ·8 min read
Hosted vs self-hosted loyalty for PrestaShop: an integration-first checklist
A practical way to compare a hosted loyalty platform with a native PrestaShop module using current integration evidence, real cost, data ownership and a reversible test.
- ·8 min read
PrestaShop age-verification decision guide: evidence, data and staging (2026)
A bounded framework for choosing an age-assurance method, reviewing the data it handles and testing a PrestaShop gate without treating software as a compliance guarantee.
- ·8 min read
WooCommerce free-shipping threshold: how to pick the right number
A contribution-first framework for testing a WooCommerce free-shipping threshold without assuming an AOV or conversion lift.
- ·8 min read
Self-hosted vs SaaS for e-commerce extensions: when each one actually wins
Five concrete tests for whether self-hosted modules or a SaaS extension is the right pick for a given category. Pricing math, ops shape, and team constraints — not religion.
- ·12 min read
PrestaShop 8 to 9 migration checklist: modules, theme, checkout and rollback
Plan a PrestaShop 8-to-9 upgrade with evidence gates for hosting, modules, theme, checkout, search and rollback—before production changes.
- ·7 min read
Self-hosted search for e-commerce: why 2026 is the right year to own the stack
AI lowered the cost of building search well. The "buy a SaaS for everything" reflex is now actively expensive. A practical case for owning your e-commerce search again.